Fincast is a start-up podcast talking about all things Fintech, the brief was simple. Make Fincast look and feel like it fit's in the Fintech space whilst also being approachable. The whole goal of Fincast is to inform people in the space who might be just getting into FinTech, right up to thought leaders and experts in the field. We wanted to get across the idea of it being quick and bitesize, whilst also including subtle message iconography within the icon, suggesting conversation. A bright and bold palette also set this brand apart from the dark maroons and golds that represent a good chunk of Fincast's competitor shows. The icon itself lent it's form to other areas such as web and socials which helped to unify the brand across all digital touch-points, creating an instantly recognisable brand that confidently sits on any Podcast chart.