Hell's Bell's Boxing Co. came to us with one problem, over the years their brand had become diluted. This was mainly because of the different clubs that had opened over the years, with each new venue, a new variation of the logo and the brand formed. They need to regroup and think strategically as there was now a push to offer classes in the gym and online. The Brandworks was able to take previous iterations of their brand, and inject a fresh new take which harkened back to their previous brand whilst being able to provide all of the necessary collateral for Hell's Bell's to achieve the goals of their new business strategy.