Newell Pet Supplies is a well-loved local family ran business, tending to local pet owners needs six day's a week. The business recently saw itself falling behind on the high street, as new businesses started opening up around them offering similar services. Becky the owner wanted The Brandworks to audit the current brand, research competitors and create a new direction for the company which would help them take space visually on the high street and concentrate on their core mission, to look after the town's pets.