Drake Groundswork has gone from strength to strength since starting up in 2007. With that success has led to various issues with how well they've been able to maintain their branding and visual presence. Trying to provide expert groundswork whilst maintaining their branding has been an issue due to things being done "on the fly" usually, which in their words "led to an anything will do" approach. With the company now being passed down to their son, the plan was to reinvigorate the Drake brand and "futureproof" it for future projects and beyond. With a rich welsh history, the brand needed to reflect that and a strong "Dragon" icon was crafted whilst we paired it with a strong typeface with strong links to the icon.